Context and challenges

Web3 is growing fast, but there are real challenges that make it hard for play-to-earn to develop; they are mostly left aside.

The Attention Problem

In Web3, especially with MemeCoins, user attention spans are short. Projects are under constant pressure to keep their holders engaged, but most struggle to build anything lasting. They can gain attention quickly, but holding onto it is another story.

The Marketing Struggle

Marketing has become critical for Web3 projects. Without the right strategies, even promising projects can go unnoticed. The challenge is finding ways to build a community that genuinely supports the project and stays engaged over time.

Issues with play-to-earn

Play-to-earn platforms are currently unefficient. While they try to bring pleasant games to community, many of their players are bots, farming to get on top of the leaderboards. These solutions don’t create real communities, and projects often end up with empty stats instead of actual growth.

What play-to-earn Need

Projects need tools that help them grow real communities. They need systems that reward actual players, filter out bots, and build loyalty. Without these, it’s difficult to create something sustainable in this domain.